For immediate release
Mishkumi Challenge postponement to February 2014
The Mishkumi Challenge organizing committee as well as its partners informs you of the postponement of the event to February 2014. The 2012-2013 economic situation and inadequate funding due to various major events in 2013 did not allow us to offer the recreational component as we had planned and announced. We therefore thought it best to move the first official edition of the Mishkumi Challenge to the 2014 on the same dates, allowing us to improve our funding.
Moreover, in order to promote the 2014 event, a film crew from Quebec, associated to Quattro Media, World of Freesports show producer from Germany, joined Mishkumi Challenge for the production of a one-hour documentary on the destination and on long-distance traction ski races. This documentary, which will be broadcast around the world, coupled with the presence of American and European journalists, will help us in achieving the important goal of supporting the development of the region’s touristic supply and in justifying the establishment of reception facilities required to receive and accommodate customers looking for a unique experience. Let’s not forget that the Mishkumi Challenge was developed to help position the Lac St-Jean as a long-distance “Kitesnowâ€ and international winter destination.
We will also take advantage of the postponement to recruit international teams at the World Championships to be held in Norway in April 2013, providing global and comprehensive event coverage and ensuring our position on the international scene.
The fifteen two-competitor teams will be signed by the month of May and the 30 Â« free rider Â» seats available in the recreational component will open for reservation as early as January. Various sponsors will also be announced in the spring and all marketing activities will be put in place long before the event for real leverage with our partners!
Cultural and historic components will give a unique flavor to the event and the Mashteuiatsh community, a major partner, will host a traditional Ilnu evening with Shaputan sleepover.
For more information, contact HÃ©lÃ¨ne Philion, Project Manager, at the following address: firstname.lastname@example.org
or at 418-690-5739.